I'm available for consulting, writing, editing and coaching. I'm based in Birmingham, Alabama, and can travel or communicate with you and your teams via Skype/Facetime. Drop me a note and let's see how we can work together: erin (at) shawstreet@gmail.com. 

Content Strategy

Services include building content strategy for your brand or business, from developing goals, tone & voice to developing specific tactics. I can work with you to create and execute a strategic plan that generates the results you want. Not sure of your goals? I can help with that too. 

If you already have a team, great. I also provide content audits to help you figure out what's working and what you can do better, coaching, and one-on-one or group work to help improve your team. 


With nearly 20 years working in the media, I've done it all. Short form, long form, timely quick hits to in-depth reporting, I'm available. While I pride myself on being a generalist, areas of expertise include travel & culture (with an emphasis on the U.S. South) and health/wellness. 

Branded Content

My editorial + advertising background and your product or service = let's develop branded/sponsored content together. There are a variety of approaches to branded content, and I'm here to help you navigate the maze to find the right one.