Hi, I'm Erin. I'm a freelance writer, editor and content strategist.
I've had a 20 year career in the media, including working in magazines, newspapers, and in a non-profit and agency setting. Now I work for myself, telling real stories for editorial outlets, brands, and myself. I specialize in long-term content development projects, bringing a keen editorial eye and strategic vision to each project.
Here's my story: Born and raised in Clearwater, Florida (also home to Hulk Hogan and the original Hooters), I grew up surrounded by sandy white beaches and pink flamingos (which heavily influence my love of all things vintage and kitsch). I graduated from the University of South Carolina Honors College.
I began my newspaper career while in college, writing for papers like The St. Petersburg Times and The Arizona Republic. For two years I worked as the health and wellness reporter for the Birmingham Post Herald, covering Birmingham's robust research community. After a stint back in Florida at The Sarasota Herald Tribune, I returned to The Magic City.
I spent seven years at two places in Birmingham that impacted my career greatly. First: I served as Director of Community Affairs for the UAB Comprehensive Cancer Center, telling stories of the brave men and women on the front lines of cancer each day -- researchers, physicians, and patients.
Then I served as as Deputy Editor of Southern Living Magazine, traveling the South gathering stories about contemporary Southern women. I launched SL's Daily South, and contributed to digital and social strategy, as well as contributing to business operations.
Most recently I spent two years working at a full-service creative agency. During this time I helped build content programs for international brands like Valvoline and Protective Life Foundation, including working with in-house and external content creators to tell compelling stories.
I love working with the next generation of storytellers. In particular, I am passionate about recovery, and specifically the opportunity to write a new media narrative around substance use, abuse and addiction.
Moreover, I am particularly keen on telling stories of women who have decided to re-examine their relationships to anything weighing them down. To learn more about my recovery story, listen to this episode of The Unruffled Podcast.
I'm a mom and part of an amazing family. My son Nate, 11, is a burgeoning writer and photographer. My husband Shane, affectionately referred to as "the professor," is an associate professor of chemistry at the University of Alabama. We love spending time with our family (fondly referred to as "The Jazz Hands Family," spread out between New York, Los Angeles, and various points throughout the Southeast.)
I care about organizations that support women (especially those that nurture the next generation of leaders), journalism and second chances. I'm honored to serve on the Advisory Board for Images and Voices of Hope.
My editorial work has been published on IVOH, AdWeek, Tuesday Night, The Mighty, Badass + Healthy. Marketing/branded content clients include University of North Carolina School of the Arts and Columbia, South Carolina Convention and Visitors Bureau.
I am the editor of What To Eat In Birmingham, a hyper-local food site.
I'd be delighted to talk with you about the following:
*Editorial Leadership -- I'm available to develop and execute content programs, including editorial and brand, from start to finish. This includes developing goals that meet business objectives, voice and tone guidelines, as well as developing teams of content creators.
*Writing -- I'm available to write for editorial and branded outlets. Areas of expertise: Lifestyle, health + wellness, travel (particularly U.S. South), food, women in recovery and the new face of recovery; vintage style, parenting
*Coaching and Consulting -- I'm available to work with individuals and with organizations to improve their writing, editing, and content creation
Please email me: E (dot)shawstreet (dot) com