Hi, I'm Erin, a writer, editor, and content strategist. I'm a Florida native, accidental Southerner, mom, feminist, and collector of vintage clothing and gold shoes. I’m also an advocate for women and recovery.
As the founder of the Tell Better Stories project, I write, speak and teach about issues surrounding women and alcohol, particularly lifestyle media, social media, and marketing.
I believe we are all called each day to tell better stories: to ourselves, to each other, and to our communities. So how did I get here?
I spent the first 20 years of my career working in and with the media, including working in magazines, newspapers, and in a non-profit and agency setting. This included serving as deputy editor for one of the nation's largest women's lifestyle magazine, helping lead community affairs for a university cancer center, and working in the trenches with brands, content creators, creatives and writers.
Today my life is devoted to my writing, advocacy, and telling better stories across many platforms and with select client and and editorial outlets.
I tell real stories about real people, and what moves them, challenges them, brings them joy, or brings them to their knees. Sometimes, like in my editorial work, these stories are to make sense of the world. Other times the stories are to help organizations accomplish their goals. I find joy listening to a neuroscience researcher explain her passion for lifesaving research, just as I do for a Broadway performer sharing his joy for dance.
I can talk about KPIs and engagement and click through rates. I understand and use metrics. But I'm most drawn to work with people who have a story so bright, a mission so clear, that it’s the kind of story you can't wait to tell a friend.
The truth is, my own story includes working at top levels of media, using all those terms, and being deeply unhappy. I coped with that in a myriad of ways, including using alcohol to offset anxiety. It worked until it didn't, and today I speak openly about my sobriety and recovery. I share my story to help other women talk about how we can not just survive but thrive. I believe the key is sharing collective wisdom, cultivating intersectional and inclusive communities, and developing meaningful relationships.
When not meeting deadline or picking up my 12-year old son from school at carpool, I can be found exploring thrift shops, garage sales and antiques stores around the Southeast hunting for vintage clothes, mostly 1950s-70s.
I am a big believer in things being repurposed, restored, and celebrated. It’s the story of my life.
If you'd like to inquire about working together, email me: erin (at) gmail (dot) com. And if you've found an amazing vintage caftan, tag me on Instagram immediately!